How do you write a good creative brief?
How to Write a Creative Brief
- Decide on a name for the project.
- Write about the brand and summarize the project’s background.
- Highlight the project objective.
- Describe the target audience.
- Interpret the competitive landscape.
- Prepare the key message.
- Choose the key consumer benefit.
- Select an attitude.
Who prepares the creative brief?
A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.
What are the most important elements of a creative brief?
10 Key Elements of a Successful Creative Brief
- Describe your company.
- Summarize the project.
- Explain your objectives.
- Define your target audience.
- Outline the deliverables you need.
- Identify your competition.
- Include details on the tone, message, and style.
- Provide the timing.
What makes a great brief?
Keep it short and sweet – be as brief as you can be. With that in mind, a brief doesn’t have to include all of the available information. The document should be clear, easy to scan, and actionable – it should take no more than 5 minutes to understand the project and its objectives.
How do you pitch a creative idea?
How to Pitch Creative Ideas to your Clients
- Test out the engagement of your ideas.
- Work out what the client’s fears might be and how to manage them.
- Understand how they like to receive information.
- Create a middle option.
- Plan for the worst case scenario.
- Happy pitching!
How do you take client briefs?
How to write a client brief
- Add a description of the client. This client description section is important because it documents information about the client.
- Write a summary of the project.
- Discover target audience.
- Inquire about competitors.
- Make a budget.
- Define project specifics.
- Assess the problem.
- Create solutions.
How long is a creative brief?
A creative brief is a short 1-2 page document outlining the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals. The creative brief is usually created by the account manager in close consultation with the client.