What are the demographics of NASCAR fans?
According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).
How many NASCAR fans are white?
According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.
What is the racial makeup of NASCAR?
Drive For Diversity, NASCAR’s Commitment To Race : Code Switch NASCAR’s fan base is about 60 percent male and 80 percent white. In an effort to embrace the country’s rapidly changing demographics, the sport is pushing hard to diversify its lineup of crews, drivers and fans.
Is NASCAR declining in popularity?
Since its peak in 2005, NASCAR has seen a gradual decline, with its TV viewership reaching record lows in 2018 and race day attendance suffering to record lows as well.
What percentage of NASCAR fans are African American?
That survey builds on a study done in February 2021, which indicated that fans who said they became NASCAR fans in the past three years were 22% Hispanic, 19% Black and 9% Asian, which is half of all new fans in that survey.
What’s the average age of a NASCAR fan?
NASCAR viewers in the U.S. 2016, by age According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.
Are NASCAR fans white?
NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.
Why did Lowes drop out of NASCAR?
For Lowe’s, the decision is simply business. The home improvement company teamed with Hendrick and Johnson in 2001 when the driver was a nobody. Owner and company took a leap on the driver Jeff Gordon promised them was going to be a star. Gordon was right and Johnson was so good that Lowe’s couldn’t leave.
Where do most NASCAR fans live?
West Virginia is the so-called ‘NASCAR state’ with the most interest in the motorsport. Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesn’t seem to dampen the locals’ enthusiasm for the sport. North Carolina is close behind.
Why did Lowe’s stop sponsoring Jimmie Johnson?
Does Jimmie Johnson own any race cars?
In 2000, he switched to the NASCAR Busch Series (now Xfinity Series). His talent was noticed by Hendrick Motorsports driver Jeff Gordon, who convinced owner Rick Hendrick to sign Johnson in the Winston Cup Series full-time for 2002, with Gordon as a part-owner of his car….Jimmie Johnson.