What is Redbook China?
Enter Xiaohongshu (“Little Red Book”), China’s most trusted social shopping platform. Based in Shanghai, this innovative app helps over 100 million users – mostly younger women – to discover and review beauty and health products that can be hard to find in China.
How does Xiao Hong Shu make money?
Xiaohongshu offers numerous paid and unpaid ways to promote brands and their products to Chinese consumers. These ways include opening an official account (1), partnering with KOLs – Key Opinion Leaders(2), and traditional paid ads(3).
How do I buy from Little Red Book?
Action: When making a purchase, usually users will go to e-commerce platforms such as Taobao, Tmall, JD.com, and Pinduoduo. Although Little Red Book has a native store system, the majority of brands choose to open stores on marketplaces where they could get more traffic.
How do you get followers on Little Red Book?
5 Tips to Increase Sales on Little Red Book
- Work with Key Opinion leaders. The celebrity of a KOL (or Chinese influencers) is the key to attract people’s attention.
- Create quality posts / Quality Photos.
- Add and use the ‘Hashtag’ function.
- Be reactive in the comment section.
- Link your Weibo or other social media accounts.
Who owns Little Red Book China?
Xiaohongshu
| Type | Social Networking & E-commerce |
|---|---|
| Founder | Miranda Qu Fang & Charlwin Mao Wenchao |
| Headquarters | Shanghai, China |
| Products | Xiaohongshu (RED) |
| Website | xiaohongshu.com |
Who owns Red Book?
Carsales
Carsales.com.au Limited completed its acquisition of Automotive Data Services trading as Red Book.
Why is Xiaohongshu so popular?
An enormous hub of young, urban women More than 50% of them belong to the higher middle and middle classes. With such a robust and highly converting audience base, Xiaohongshu is doubtlessly an ideal platform for international fashion and beauty brands to sell and advertise their products.
What is Weibo CN?
“Weibo” (微博) is the Chinese word for “microblog”. Sina Weibo launched its new domain name weibo.com on 7 April 2011, deactivating and redirecting from the old domain, t.sina.com.cn, to the new one.
Can you make money on Little Red Book?
HONG KONG — E-commerce unicorn Little Red Book will start collecting a percentage of any fees paid to influencers to push individual brands on its popular shopping app as the company strives to make a profit.
What is Little Red Book worth?
Nowadays, complete copies of the edition in printed paper wrappers can sell from $3,000 upwards to $10,000 or more; and those in red vinyl about double that price, chiefly because the red vinyl became iconic and associated with the Cultural Revolution.
Is red a Chinese app?
See the Chinese app dominating online shopping. Xiaohongshu, also known as RED, is a Chinese social media & e-commerce hybrid platform founded by Miranda Qu & Charlwin Mao in June 2013.
How do I market on Xiaohongshu?
When selling on Xiaohongshu, the most effective marketing strategy is to work with Key Opinion Leaders (like social media influencers) and Key Opinion Consumers (common users with fewer followers) to create original content on the platform.