What is a sample bid request?
The bid request sample is a raw data sample of bid requests and bid responses. It originates from Smart’s backend and is made available to you to troubleshoot your deals. The Bid request sample: contains real, live data of bid requests (all deal criteria) and bid responses.
What is a Buyeruid?
The buyeruid field contains the Xandr User ID that you are sending to us to indicate the user that you previously matched via the usersync pixel. The bid request object has to contain a valid user ID in the buyeruid field, in order to be considered as bid request with matched user data.
What is Burl OpenRTB?
DSPs can use the OpenRTB 2.5 burl (billing notify URL) field in bid responses to request billing notifications and reduce reporting discrepancies.
What is OpenRTB integration?
OpenRTB refers to a protocol created by IAB member companies to automate ad inventory selling. The protocol offers open standards for co-operation between demand and supply sides under RTB.
How does RTB ad serving work?
How does real-time bidding (RTB) work? At any given moment, multiple advertisers can bid on a single impression of a publisher’s inventory, then the winning ad (with the highest bid) is shown to the user. Through RTB, advertisers can apply fine-tuned targeting and focus on the inventory most relevant to them.
What is header bidding in advertising?
Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once.
What is Google_gid?
The Google User ID passed through the google_gid parameter is an unpadded web-safe base64-encoded string. For bidders choosing to host a match table, it is recommended that they store the exact string returned by the Cookie Matching Service.
Is header bidding RTB?
Header Bidding is a subset of real-time bidding and real-time bidding is a subset of programmatic advertising. Please note, header bidding is not the only subset of RTB, neither is RTB the only subset of programmatic ads, we’re just keeping things simple here so that it’s easy to understand.
Is header Bidding RTB?
What is Google open bidding?
Open Bidding allows you to invite third-party demand partners to compete for your inventory in a single auction with real-time, server-to-server bidding. Open Bidding in Ad Manager also provides simplified trafficking, reporting, and billing.
Does Facebook use RTB?
With Facebook Exchange, the social giant joins the real-time bidding revolution, a move that will change Facebook, RTB and advertising all at once and all for the better.
What is RTB display?
The definition of real-time bidding (RTB) An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.