What is Seriality in transmedia?
Principle #5: Seriality. Transmedia Storytelling: Typically, this principle is embodied by texts that have a dense mythology, allowing the narrative to gradually release bits of information from one episode (or transmedia extension) to the next .
What is transmedia convergence?
One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms.
What is an example of transmedia storytelling?
Another example of a mainstream media brand using transmedia storytelling is Pokemon, which has drawn fans into its own make-believe world with a combination of video games, card games, TV series and movies, providing an engaging combination of passive and interactive experiences.
What is the difference between transmedia and crossmedia?
It is clear that crossmedia does not expand the narrative of a fictional world, but only redistributes the content and information through the largest possible number of different media platforms. On the other hand, transmedia content expands the whole fictional world.
What are the seven principles of transmedia storytelling Jenkins 2009b )?
Jenkins then establishes his seven principles: Spreadability vs. Drillability, Continuity vs. Multiplicity, Immersion vs. Extractability, Worldbuilding, Seriality, Subjectivity and Performance.
What are the traits of transmedia storytelling?
The most distinctive characteristic of Transmedia Storytelling is Performance, which refers to the protagonism openly given to the users in contributing to the development of the narrative world. In this sense, Transmedia Storytelling needs Prosumers (producers + consumers) and it is heavily biased by UGC.
What is Henry Jenkins concept of convergence?
According to Jenkins, convergence is a two way street where both media companies are looking to push content across media platforms for added revenue while the consumers are learning how to make media and become active participants, shifting the control of the flow of media.
What is the meaning of transmedia?
In this sense, transmedia refers to the interaction between different forms of media leading to convergence, as well as to the transfer of the contents of one form of media to another. In other words, transmedia refers to the relationship between different forms of media.
What is media convergence Henry Jenkins?
Henry Jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial, cultural, and social paradigms, where “consumers are encouraged to seek out new information and make connections among dispersed media content.” …
What is transmedia storytelling marketing?
Transmedia storytelling is the technique of developing a single narrative or story theme that spans many user touchpoints. The goal of this technique is to create an engaging, memorable experience for the audience. Blurring the lines between fantasy and reality, transmedia content fits together like pieces in a puzzle.
Is Harry Potter a transmedia?
Harry Potter is the epitome of transmedia storytelling because it comes across so many different platforms: book, film, video game, and website.