Who owns Leadspace?
Amnon Mishor
Amnon Mishor co-founded Leadspace in 2010 and served as the company’s CEO for its first four years. Amnon brings more than 15 years of experience in tech entrepreneurship and product leadership in the fields of big data, AI and semantic technologies.
What is Leadspace?
Leadspace is the leading Customer Data Platform for B2B. Join leading B2B companies who have worked with Leadspace to take back control of their marketing and sales data.
How is data used in marketing?
Data helps to gain better clarity about the target audience. Any information about customers allows marketers to gain a laser-sharp understanding of their target audience. Insights from the CRM, for example, can increase a marketer’s ability to predict customer behaviour further.
What is lattice engine?
Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value.
What does a customer data platform do?
A customer data platform (CDP) is designed for marketing. It collects and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer. It then makes that data available to marketers to create targeted and personalized marketing campaigns.
Is Leadspace a CDP?
The B2B CDP to find, create and prioritize closeable business | Leadspace.
What is a B2B CDP?
CDPs allow you to tap into segmentation and audience management. In B2B, this could be lists of people or accounts. You can create segments of high-fit accounts in your ideal customer profiles that are showing intent to buy your product but haven’t yet engaged with your marketing or sales team.
Why is data so important to marketing?
Data such as a user’s browsing patterns, social media activity, online purchase behavior, and other metrics can help you focus your marketing efforts on what works. So, collect as much information about your target market as much as you can. This data will be at the core of any successful marketing strategy.
How do marketers use data to make decisions?
Using data, marketers decide how much of a product to produce and how to distribute it. They use data to determine what the need of their product is and the expectations of what the product will be. Customer data can be used to determine where certain customers frequently shop and can be used to develop place strategy.
Is Lattice a CDP?
Lattice Engines adds a best-in-class CDP to the depth and breadth of global commercial data in the Dun & Bradstreet Data Cloud and growing portfolio of complementary sales and marketing solutions.
What is lattice data?
Lattice data are observations from a random process observed over a countable collection of spatial regions, and supplemented by a neighborhood structure. The observation locations can be regular (equally spaced grid) or irregular, and data at a particular location typically represent the entire region.
What is the difference between a CRM and a CDP?
While both CRMs and CDPs collect customer data, the main difference between them is that CRMs organize and manage customer-facing interactions with your team, while CDPs collect data on customer behavior with your product or service.